How Big Data Brings Value to Audi & Klarna
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We had a very successful DataWorks Summit Berlin highlighted by a number of impressive keynote and breakout speakers. These speakers included Erik Zeitler and Per Ullberg from Klarna, and Carsten Herbe and Matthias Graunitz from Audi.


Klarna was founded in 2005 in Stockholm, Sweden with the aim of making it easier for people to shop online. The bank provides online financial services such as payment solutions for online storefronts, debt collection, credit payments and more. Its core service is to assume stores’ claims for payments and handle customer payments, thus eliminating the risk for seller and buyer. Klarna is now one of Europe’s largest banks and is providing payment solutions for 60 million consumers across 89.000 merchants in 14 countries.

Erik Zeitler and Per Ullberg spoke in the Enterprise Adoption track about the teams, tools, and practices they used for scalability and resilient data value at Klarna Bank. They have built these practices and tools throughout several years of running bank applications on Hortonworks Hadoop. This assists them in making online decisions on risk, fraud, and ID.

Check out the slides from this DWS Berlin presentation:Teams, tools, and practices for scalable and resilient data value at Klarna Bank.


Audi AG is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Audi is a member of the Volkswagen Group and has its roots at Ingolstadt, Bavaria, Germany. Audi-branded vehicles are produced in nine production facilities worldwide.

Carsten Herbe and Matthias Graunitz spoke in the Enterprise Adoption track about building Audi’s enterprise big data platform, beginning from a first Hadoop PoC to a multi-tenant enterprise platform. Their session will gave an overview of their current architecture, including how some use cases are implemented on it.

View the slides from this DWS Berlin presentation: Building Audi’s enterprise big data platform


Be sure to check out these presentations to learn more about how Big Data is helping transform these businesses. These were breakout sessions you’ll definitely want to check out!

When asked what they’re most looking forward to before attending DataWorks Summit Berlin, here’s what they had to say:

“We’re looking forward to meeting other users, meeting Hadoop, Hive, and Oozie committers, and learning about new and improved tools in the ecosystem and how we can make them work for us.” –Erik Zeitler & Per Ullberg, Klarna

 “We are looking forward to sharing and discussing our experiences building an enterprise big data platform and learning from others.” –Carsten Herbe & Matthias Graunitz, Audi

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